Check your brand health now!

Free download

THE CREATIVE + DIGITAL AGENCY
FOR GROWTH-OBSESSED BUSINESSES

Barney Waters – President of K-Swiss

Today we’re talking to Barney Waters, global brand president of K-Swiss. What does K-Swiss have to do with entrepreneurship? Well, Barney has just taken K-Swiss through a two year repositioning and rebranding strategy which has resulted in a new position for K-Swiss – targeting entrepreneurs. We talk about the symptoms and considerations of the rebrand, and the resulting position. Great takeaways for all those with an entrepreneurial mind (like Barney!).

recent posts

  1. Podcast Interview with Brian Scudamore founder and CEO of O2E Brands, the banner company for 1-800-GOT-JUNK?

    Known as the pioneer of the professional junk hauling business, 1-800-GOT-JUNK? founder Brian Scudamore talks to us about his go-dark policy, why he takes Mondays and Fridays off, and his WTF office policy.

  2. Podcast Interview With Julie Cole of Mabel’s Labels, Mom of 6 Kids and the Ultimate Entrepreneur

    In our first-ever podcast, we speak with Julie Cole, Co-Founder of Mabel’s Labels. Listen to Julie share her story of how she went from working out her basement to being bought by Avery.

  3. Can Your Brand Weather a Storm?

    Can your brand weather the storm? In this video we talk about the importance of +

  4. Trends + What to Expect in 2019

    Here’s what we see coming in the world of marketing for 2019. 1. Micro +

  5. Daniel Guaragna — Founder + CEO of High Ticket Sales Mastery

    Want more sales? Daniel says: TTMP! TALK TO MORE PEOPLE. Make more mistakes Go +

  6. Marketing 101 — Tips to get started — 7 Essential questions to ask yourself

    Marketing is essential to the growth of your business yet many times we as +

We’re in it to unearth the essential truths about your business and then help you tell the world. LET'S START A CONVERSATION.