Join our COVID 19 strategies group!

Free download


Creative is 47% Responsible for Sales

Creative contributes to 47% or more of your sales success!

Across all mediums, year-over-year the stats consistently prove that it is creative over anything else that moves the needle the most. August is a great month to review your creative strategy. Look at:
1. ads
2. logos
3. branding
4. fonts
5. colour palette
6. icons
7. photography style
8. video
9. copy writing tone and voice
10. a promise to banish stock photography forever 🙂

August is generally a slow month for sales but a good time to review your brand for the coming selling season. Thanks Nielsen for your constant tracking.

recent posts

  1. Podcast Interview with Brian Scudamore founder and CEO of O2E Brands, the banner company for 1-800-GOT-JUNK?

    Known as the pioneer of the professional junk hauling business, 1-800-GOT-JUNK? founder Brian Scudamore talks to us about his go-dark policy, why he takes Mondays and Fridays off, and his WTF office policy.

  2. Podcast Interview With Julie Cole of Mabel’s Labels, Mom of 6 Kids and the Ultimate Entrepreneur

    In our first-ever podcast, we speak with Julie Cole, Co-Founder of Mabel’s Labels. Listen to Julie share her story of how she went from working out her basement to being bought by Avery.

  3. Our Favourite Projects from 2019

    Last year was a great year at Truth + Dare. Here’s a look at +

  4. What to watch for in 2020

    This year brings with it not only the coming of a new decade, but +

  5. Podcast Interview with Tonia Jahshan – CEO of Sipology by Steeped #1 W100 Winner

    Entrepreneurs… would you remortgage your family home 3 times to keep the business growing +

  6. What is a Brand Strategy? Here’s a Great Example.

    Brand strategy is not an easy thing to grasp, especially if you are a +

We’re in it to unearth the essential truths about your business and then help you tell the world. LET'S START A CONVERSATION.