Our Favourite Projects from 2019
Last year was a great year at Truth + Dare. Here’s a look at a few of our favourite projects, the results and a glimpse at what to expect in 2020.
PROJECTLINE
Projectline rocked a new brand this year!
CHALLENGE: Lots of competition in a sea of sameness.
SOLUTION: Proper brand strategy that differentiates and articulates who they are and why they are special.
WHAT WE DID FOR THEM
+ Brand Strategy
+ Brand Identity
+ Brand Assets
+ Website
J-CRAFT
Renovating a J!
CHALLENGE: Reinvent this beloved ski boat brand from the 70’s and 80’s.
SOLUTION: Nod to the past with innovation for the future.
WHAT WE DID FOR THEM
+ Logo Redesign
+ Brand Identity
+ Brand Assets
+ Website
THE CHELSEA HOTEL, TORONTO
Building the brand for the largest hotel in Canada.
CHALLENGE: How do you fill 1,600 rooms every night when people know other brands better?
SOLUTION: You play up the hotel’s uniqueness and articulate that in every touchpoint.
Here are a few fun projects we did for the Chelsea in 2019. Each of these projects supported just how special the hotel really is.
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ALZHEIMER SOCIETY OF ONTARIO
Helping connect those in need with the help they need.
CHALLENGE: Growing need for those with dementia need to know where to turn for help.
SOLUTION: Video and book placed in the right spots will tell you where to get the help you need.
WHAT WE DID FOR THEM
+ First Responder Suggested Best Practice Guide
+ First Link Video
UNION STREET WEDDINGS
Planning your wedding is as easy as 1,2,3…
CHALLENGE: Sell this one-stop-shop on-line platform for wedding planning ease and expertise.
SOLUTION: Provide a full marketing strategy and execution to roll out the brand.
FIGR
Creative that works for marketing cannabis. Thanks M1Q for the shout out!
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