Last year was a great year at Truth + Dare. Here’s a look at a few of our favourite projects, the results and a glimpse at what to expect in 2020.

PROJECTLINE

Projectline rocked a new brand this year!

CHALLENGE: Lots of competition in a sea of sameness.

SOLUTION: Proper brand strategy that differentiates and articulates who they are and why they are special.

WHAT WE DID FOR THEM
+ Brand Strategy
+ Brand Identity
+ Brand Assets
+ Website

J-CRAFT

Renovating a J!

CHALLENGE: Reinvent this beloved ski boat brand from the 70’s and 80’s.

SOLUTION: Nod to the past with innovation for the future.

WHAT WE DID FOR THEM
+ Logo Redesign
+ Brand Identity
+ Brand Assets
+ Website

THE CHELSEA HOTEL, TORONTO

Building the brand for the largest hotel in Canada.

CHALLENGE: How do you fill 1,600 rooms every night when people know other brands better?

SOLUTION: You play up the hotel’s uniqueness and articulate that in every touchpoint.

Here are a few fun projects we did for the Chelsea in 2019. Each of these projects supported just how special the hotel really is.

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ALZHEIMER SOCIETY OF ONTARIO

Helping connect those in need with the help they need.

CHALLENGE: Growing need for those with dementia need to know where to turn for help.

SOLUTION: Video and book placed in the right spots will tell you where to get the help you need.

WHAT WE DID FOR THEM
+ First Responder Suggested Best Practice Guide
+ First Link Video

UNION STREET WEDDINGS

Planning your wedding is as easy as 1,2,3…

CHALLENGE: Sell this one-stop-shop on-line platform for wedding planning ease and expertise.

SOLUTION: Provide a full marketing strategy and execution to roll out the brand.

FIGR

Creative that works for marketing cannabis. Thanks M1Q for the shout out!

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