What to watch for in 2020
This year brings with it not only the coming of a new decade, but also lots of change in the industry of advertising and marketing. As always, we have our eyes peeled for information that we feel is important for you to know about as you build your business. Here are 2 articles that hit the mark on importance.
1. Always proponents of brand, this article is a reminder that there is no “get rich quick” scheme when it comes to marketing. Solid brand work is still required to ensure you are hitting the right people with the right message at the right time…
“Many marketers today are so focused on tactical optimizations designed to drive ‘quick wins’ for their business that they’ve lost sight of the importance of brand building,”