From startup to enterprise, a selection of work for our entrepreneurial and growth-obsessed clients.

Sheridan EDGE

The Truth

When Sheridan College was awarded Ontario Centres of Excellence funding to develop their own Centre of Excellence for Entrepreneurship and Innovation, they approached Truth + Dare to develop a vibrant brand that would stand out within the start-up and innovation ecosystem. T+D’s understanding of the entrepreneurial spirit made us the ideal fit for this exciting project.

The Dare

The challenge was to create a memorable logo, brand, and voice that could encapsulate the idea that entrepreneurship is a mindset and can be seen as a way of doing something meaningful, pursuing a passion, making a difference, and making a contribution to society.

Chelsea Hotel

Best. Year. Ever.

The Truth

With no clear differentiator, Toronto’s Chelsea Hotel was getting lost in the plethora of travel websites and online travel agencies.

The Dare

We challenged our client to commit to one memorable, ownable brand positioning that could be rolled out in all channels.

Executive Yacht

A clearly defined brand means smooth sailing.

The Truth

A visionary founder. An unknown brand. An untried business model. Cool.

The Dare

Create a clearly defined brand strategy that will be the foundation on which entrepreneur Derek Mader can build his marketing, his team and his dream.

Magazines Canada

Anything Can Happen.

The Truth

Canadian magazine sales have been in steady decline in recent years.

The Dare

Bring the romance back to magazines.

Baxter Media

Now ready for take off.

The Truth

After the passing of their founder, a 60-year old B2B publishing company loses its M.O., and its mojo.

The Dare

To survive in a shrinking print world, Baxter Media needed to re-ignite the spirit which made it successful in the first place.

Canadian Magazine Awards

Celebrating the best in Canada.

The Truth

Something​ ​out​ ​of​ ​nothing.​ ​This​ ​new​ ​awards​ ​program​ ​needed​ ​a​ ​visual​ ​identity​ ​created​ ​along​ with all​ ​supporting​ ​materials​ ​for​ ​its​ ​launch,​ ​promotion,​ ​marketing​, ​and​ ​advertising​ ​purposes.

The Dare

To​ ​create​ ​a​ ​visually​ ​compelling​ ​logo​ ​and​ ​standards​ ​that​ ​would​ ​stand​ ​as​ ​a​ ​proud​ ​mark​ ​for​ ​the prestigious​ ​awards​ ​and​ ​be​ ​used​ ​for​ ​both​ ​print​ ​and​ ​digital​ ​uses.

Ski Canada

An entrepreneurial publisher who dominates ski media in Canada.

The Truth

As the AOR and marketing arm to the magazine, we contribute fresh, fun, meaningful ideas that encourage readership.

The Dare

We challenged Ski Canada to work with us to develop their first mobile app.

CARP

Targeting the right audience.

The Truth

CARP​ ​was​ ​stuggling​ ​with​ ​a​ ​disconnected,​ ​under-performing,​ ​acquisition​ ​strategy​ ​that​ ​needed​ ​a complete​ ​overhaul.​ ​Ultimately​ ​this​ ​was​ ​effecting​ ​their​ ​membership​ ​revenues​ ​in​ ​a​ ​negative​ ​way.

The Dare

To​ ​reorganize​ ​and​ ​executed​ ​a​ ​quarterly​ ​digital​ ​acquisition​ ​strategy​ ​across​ 4​ ​different ad​ platforms​ ​in​ ​order​ ​to​ ​increase​ ​membership​ ​subscriptions.​ ​

Crystal Head Vodka

Stunning digital equals brand growth.

The Truth

This​ ​seriously​ ​viral​ ​brand,​ ​with​ ​incredible​ ​celebrity​ ​endorsement,​ ​had​ ​no​ ​digital​ ​strategy​ ​to​ ​bring them​ ​in​to​ ​the​ ​21st​ ​century.

The Dare

We​ ​utilized​ ​Dan​ Aykroyd,​ ​his​ ​celebrity,​ ​past​ ​projects​ ​and​ ​successes​ ​to​ ​build​ ​and​ ​develop​ ​a​ ​rich digital​ ​community​ ​that​ ​would​ ​continue​ ​to​ ​support​ ​the​ ​brand​ ​and​ ​grow​ ​its​ ​reach.

Zoomer

Filling the marketing funnels.

The Truth

Monthly acquisitions on Facebook, Google Adwords and Bing were down and they needed to get those numbers up — fast!

The Dare

A complete revamp of not only their marketing program, but their funnels and their method of measuring results from ads to leads or sales as well.

Sotheby’s International Realty

world–renowned luxury real estate brand

The Truth

The Sotheby’s International Realty Brand knew that they had an opportunity to reach their affluent audience in a truly luxurious way.

The Dare

To not only create an editorial experience for an affluent, discerning audience, but to have such an elevated piece that it would be able to seamlessly sit on the coffee tables of the most elite properties.

Canadian Woodworking & Home Improvement Magazine

Canada's Leading Source for Woodworkers.

The Truth

With increasing competition, Canadian Woodworking and Home Improvement magazine needed to expand their newsstand presence in order to drive sales.

The Dare

Truth and Dare took on the challenge of cleaning up the clutter to create a bold, clean, and collectible new cover format for the magazine that would stand out on the newsstand.

Horse Canada

Canada's Premier Horse Lifestyle Magazines

The Truth

The truth was that despite being the authoritative voice for all things horse in Canada, they were not being found on page one of search.

The Dare

The key for Horse Canada was a refresh of the existing wealth of content that they already had created, while developing new content that would engage and grow their audience.

The Truth

For the better part of a decade J-Craft has been in the shallows but this year it comes back like a tidal wave. With 100s of upgrades and innovations, making it a state of the art craft, the legendary water ski boat also needed an upgraded brand to match its potential level of sophistication.

J-Craft

Returning classic makes waves with new upgrades

The Dare

Thrilled to be tasked with the redesign of the brand, website and marketing, we set off to create an identity that paid tribute to the history of the boat and gift its cult-like followers. With advanced and environmentally-friendly engine performance, state of the art molding (fiberglass and resin technology) making it perfectly true and square on every model, AND a 20% larger ride making the experience better, faster and of course more fun, the brand had to match the technology and herald a new era.