Truth + Dare knows just how far marketing budgets must stretch and how urgent the need for results truly is.
This understanding is behind everything we do.
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+ Sheridan EDGE
The end result is a dynamic brand that is not only remarkable on its own, but also works well with the Sheridan brand as a whole and is both memorable and meaningful. We are confident that once released to the world, Sheridan EDGE will stand out amongst other such entrepreneurial programs, resulting in all Sheridan students, alumni, staff, faculty, and the community at large, recognizing the program as THE place to nurture ideas.
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+ Chelsea Hotel
The Results: Chelsea’s most successful year since its opening in 1975.
This branding overhaul included banner ads, Facebook, landing pages and social media and online campaign that included 32 distinct banner executions. Chelsea had to expand their call centre capacity by 2/3 to handle incoming calls as a result of this successful campaign.
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+ Executive Yacht
The brand strategy that we created for Executive Yacht, informs and inspires every aspect of the business, from their print collateral design, to their website, and to their sales support materials.
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+ Magazines Canada Campaign
Magazines Canada took its audience marketing efforts in an exciting new cross-platform direction with the Audience Growth and Engagement campaign in 2015. The campaign set out to drive audiences to retail outlets, subscriptions sites, and digital products using a “mini movie,” print advertising, social media, and online promotions. Click here to watch.
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+ Baxter Media
Truth + Dare was hired to develop the brand strategy and brand bible for Baxter’s future as a travel media leader and expert publisher. The challenge was to pull the Baxter story through a growing number of print and digital properties.
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+ Canadian Magazine Awards
When Magazines Canada, an association full of entrepreneurial members, envisioned a new awards program for Canadian magazines, they approached Truth + Dare to create and develop the visual identity, name, and corresponding collateral for its birth and all marketing pieces leading up to this very special celebration.
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+ Ski Canada
From cover to cover, a total redesign reinforced the magazine’s standing as the authoritative voice on all things ski-related. Truth + Dare also designed Ski Canada’s first mobile app, allowing users to find the best skis based on their weights and skiing styles. The publisher brings hustle to the brand everyday and looks to Truth + Dare to create the cutting edge content that will take the brand to the next level.
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+ CARP
CARP (The Canadian Association of Retired Persons), part of Moses Znaimer’s entrepreneurial empire, reached out to Truth + Dare for help with increasing their membership base. CARP advocates for better healthcare and financial security for Canadians as we age and gives its members access to great benefits and discounts.
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+ Crystal Head Vodka
Crystal Head’s entrepreneurial founders, Dan Aykroyd and John Alexander, created one of the world’s purest vodkas. When they needed help developing the digital strategy for their award-winning white spirit, they called upon Truth + Dare.
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+ Zoomer
Founded by entrepreneur Moses Znaimer, Zoomer hired Truth + Dare to drive revenues through subscriptions. Zoomer is the lifestyle publication for the discriminating, with features ranging from cooking and lifestyle, style and fashion, arts and entertainment, sex and relationships, health, finance, travel, and spirit.
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+ Sotheby’s International Realty
A stylish publication that effectively spoke to the high net worth audience Sotheby’s International Realty was aiming to target, with editions that contained custom content and listings for two regions of the United States, as well as Greece and the Bahamas.
To view the digital edition of the Northeastern region magazine, click here
www.sothebysrealty.com/eng/reside
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+ Canadian Woodworking & Home Improvement Magazine
A great accomplishment in a very challenged newsstand market, Canadian Woodworking and Home Improvement magazine saw an impressive 92% increase in sales
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+ Horse Canada
The results have been overwhelming with users, sessions, and social media audiences almost doubling in just a few short months!
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+ J-Craft
Ready for Launch at the 2019 Toronto International Boat Show.