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THE CREATIVE + DIGITAL AGENCY
FOR GROWTH-OBSESSED BUSINESSES

Revenue on a downward turn?

We’ll help reverse the dip.

From startup to enterprise, a selection of work for our entrepreneurial and growth-obsessed clients.

Truth + Dare knows just how far marketing budgets must stretch and how urgent the need for results truly is.

This understanding is behind everything we do.

Sheridan EDGE

The Truth

When Sheridan College was awarded Ontario Centres of Excellence funding to develop their own Centre of Excellence for Entrepreneurship and Innovation, they approached Truth + Dare to develop a vibrant brand that would stand out within the start-up and innovation ecosystem. T+D’s understanding of the entrepreneurial spirit made us the ideal fit for this exciting project.

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The Dare

The challenge was to create a memorable logo, brand, and voice that could encapsulate the idea that entrepreneurship is a mindset and can be seen as a way of doing something meaningful, pursuing a passion, making a difference, and making a contribution to society.

+ Sheridan EDGE

The end result is a dynamic brand that is not only remarkable on its own, but also works well with the Sheridan brand as a whole and is both memorable and meaningful. We are confident that once released to the world, Sheridan EDGE will stand out amongst other such entrepreneurial programs, resulting in all Sheridan students, alumni, staff, faculty, and the community at large, recognizing the program as THE place to nurture ideas.

Chelsea Hotel

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Best. Year. Ever.

The Truth

With no clear differentiator, Toronto’s Chelsea Hotel was getting lost in the plethora of travel websites and online travel agencies.

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The Dare

We challenged our client to commit to one memorable, ownable brand positioning that could be rolled out in all channels.

+ Chelsea Hotel

The Results: Chelsea’s most successful year since its opening in 1975.

This branding overhaul included banner ads, Facebook, landing pages and social media and online campaign that included 32 distinct banner executions. Chelsea had to expand their call centre capacity by 2/3 to handle incoming calls as a result of this successful campaign.

Executive Yacht

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A clearly defined brand means smooth sailing.

The Truth

A visionary founder. An unknown brand. An untried business model. Cool.

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The Dare

Create a clearly defined brand strategy that will be the foundation on which entrepreneur Derek Mader can build his marketing, his team and his dream.

+ Executive Yacht

The brand strategy that we created for Executive Yacht, informs and inspires every aspect of the business, from their print collateral design, to their website, and to their sales support materials.

Magazines Canada

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Anything Can Happen.

The Truth

Canadian magazine sales have been in steady decline in recent years.

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The Dare

Bring the romance back to magazines.

+ Magazines Canada Campaign

Magazines Canada took its audience marketing efforts in an exciting new cross-platform direction with the Audience Growth and Engagement campaign in 2015. The campaign set out to drive audiences to retail outlets, subscriptions sites, and digital products using a “mini movie,” print advertising, social media, and online promotions. Click here to watch.

Baxter Media

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Now ready for take off.

The Truth

After the passing of their founder, a 60-year old B2B publishing company loses its M.O., and its mojo.

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The Dare

To survive in a shrinking print world, Baxter Media needed to re-ignite the spirit which made it successful in the first place.

+ Baxter Media

Truth + Dare was hired to develop the brand strategy and brand bible for Baxter’s future as a travel media leader and expert publisher. The challenge was to pull the Baxter story through a growing number of print and digital properties.

Canadian Magazine Awards

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Celebrating the best in Canada.

The Truth

Something​ ​out​ ​of​ ​nothing.​ ​This​ ​new​ ​awards​ ​program​ ​needed​ ​a​ ​visual​ ​identity​ ​created​ ​along​ with all​ ​supporting​ ​materials​ ​for​ ​its​ ​launch,​ ​promotion,​ ​marketing​, ​and​ ​advertising​ ​purposes.

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The Dare

To​ ​create​ ​a​ ​visually​ ​compelling​ ​logo​ ​and​ ​standards​ ​that​ ​would​ ​stand​ ​as​ ​a​ ​proud​ ​mark​ ​for​ ​the prestigious​ ​awards​ ​and​ ​be​ ​used​ ​for​ ​both​ ​print​ ​and​ ​digital​ ​uses.

+ Canadian Magazine Awards

When​ ​Magazines​ ​Canada,​ ​an​ ​association​ ​full​ ​of​ ​entrepreneurial​ ​members,​ ​envisioned​ ​a​ ​new awards​ ​program​ ​for​ ​Canadian​ ​magazines​, ​they​ ​approached​ ​Truth + Dare​ ​to​ ​create​ ​and​ ​develop the​ ​visual​ ​identity,​ ​name,​ ​and​ ​corresponding​ ​collateral​ ​for​ ​its​ ​birth​ ​and​ ​all​ ​marketing​ ​pieces leading​ ​up​ ​to​ ​this​ ​very​ ​special​ ​celebration.

Ski Canada

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An entrepreneurial publisher who dominates ski media in Canada.

The Truth

As the AOR and marketing arm to the magazine, we contribute fresh, fun, meaningful ideas that encourage readership.

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The Dare

We challenged Ski Canada to work with us to develop their first mobile app.

+ Ski Canada

From cover to cover, a total redesign reinforced the magazine’s standing as the authoritative voice on all things ski-related. Truth + Dare also designed Ski Canada’s first mobile app, allowing users to find the best skis based on their weights and skiing styles. The publisher brings hustle to the brand everyday and looks to Truth + Dare to create the cutting edge content that will take the brand to the next level.

CARP

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Targeting the right audience.

The Truth

CARP​ ​was​ ​stuggling​ ​with​ ​a​ ​disconnected,​ ​under-performing,​ ​acquisition​ ​strategy​ ​that​ ​needed​ ​a complete​ ​overhaul.​ ​Ultimately​ ​this​ ​was​ ​effecting​ ​their​ ​membership​ ​revenues​ ​in​ ​a​ ​negative​ ​way.

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The Dare

To​ ​reorganize​ ​and​ ​executed​ ​a​ ​quarterly​ ​digital​ ​acquisition​ ​strategy​ ​across​ 4​ ​different ad​ platforms​ ​in​ ​order​ ​to​ ​increase​ ​membership​ ​subscriptions.​ ​

+ CARP

CARP​ ​(The​ ​Canadian​ ​Association​ ​of​ ​Retired​ ​Persons),​ ​part​ ​of​ ​Moses​ ​Znaimer’s​ ​entrepreneurial empire,​ ​reached​ ​out​ ​to​ ​Truth + Dare​ ​for​ ​help​ ​with​ ​increasing​ ​their​ ​membership​ base.​ ​CARP advocates​ ​for​ ​better​ ​healthcare​ ​and​ ​financial​ ​security​ ​for​ ​Canadians​ ​as​ ​we​ ​age​ ​and​ ​gives​ ​its members​ ​access​ ​to​ ​great​ ​benefits​ ​and​ ​discounts.

Crystal Head Vodka

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Stunning digital equals brand growth.

The Truth

This​ ​seriously​ ​viral​ ​brand,​ ​with​ ​incredible​ ​celebrity​ ​endorsement,​ ​had​ ​no​ ​digital​ ​strategy​ ​to​ ​bring them​ ​in​to​ ​the​ ​21st​ ​century.

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The Dare

We​ ​utilized​ ​Dan​ Aykroyd,​ ​his​ ​celebrity,​ ​past​ ​projects​ ​and​ ​successes​ ​to​ ​build​ ​and​ ​develop​ ​a​ ​rich digital​ ​community​ ​that​ ​would​ ​continue​ ​to​ ​support​ ​the​ ​brand​ ​and​ ​grow​ ​its​ ​reach.

+ Crystal Head Vodka

Crystal​ ​Head’s​ ​entrepreneurial​ ​founders,​ ​Dan​ ​Aykroyd​ ​and​ ​John​ ​Alexander,​ ​created​ ​one​ ​of​ ​the world’s​ ​purest​ ​vodkas.​ ​When​ ​they​ ​needed​ ​help​ ​developing​ ​the​ ​digital​ ​strategy​ ​for​ ​their award-winning​ ​white​ ​spirit,​ ​they​ ​called​ ​upon​ ​Truth + Dare.

Zoomer

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Filling the marketing funnels.

The Truth

Monthly acquisitions on Facebook, Google Adwords and Bing were down and they needed to get those numbers up — fast!

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The Dare

A complete revamp of not only their marketing program, but their funnels and their method of measuring results from ads to leads or sales as well.

+ Zoomer

Founded​ ​by​ ​entrepreneur​ ​Moses​ ​Znaimer,​ ​Zoomer​ ​hired​ ​Truth + Dare​ ​to​ ​drive​ ​revenues through​ ​subscriptions.​ ​Zoomer​ ​is​ ​the​ ​lifestyle​ ​publication​ ​for​ ​the​ ​discriminating,​ ​with features​ ​ranging​ ​from​ cooking and lifestyle,​ ​style​ ​and​ ​fashion,​ ​arts​ ​and​ ​entertainment,​ ​sex​ ​and relationships,​ ​health,​ ​finance,​ ​travel,​ ​and​ ​spirit.

Sotheby’s International Realty

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world–renowned luxury real estate brand

The Truth

The Sotheby’s International Realty Brand knew that they had an opportunity to reach their affluent audience in a truly luxurious way.

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The Dare

To not only create an editorial experience for an affluent, discerning audience, but to have such an elevated piece that it would be able to seamlessly sit on the coffee tables of the most elite properties.

+ Sotheby’s International Realty

A stylish publication that effectively spoke to the high net worth audience Sotheby’s International Realty was aiming to target, with editions that contained custom content and listings for two regions of the United States, as well as Greece and the Bahamas.

To view the digital edition of the Northeastern region magazine, click here
www.sothebysrealty.com/eng/reside

Canadian Woodworking & Home Improvement Magazine

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Canada's Leading Source for Woodworkers.

The Truth

With increasing competition, Canadian Woodworking and Home Improvement magazine needed to expand their newsstand presence in order to drive sales.

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The Dare

Truth and Dare took on the challenge of cleaning up the clutter to create a bold, clean, and collectible new cover format for the magazine that would stand out on the newsstand.

+ Canadian Woodworking & Home Improvement Magazine

A great accomplishment in a very challenged newsstand market, Canadian Woodworking and Home Improvement magazine saw an impressive 92% increase in sales

Horse Canada

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Canada's Premier Horse Lifestyle Magazines

The Truth

The truth was that despite being the authoritative voice for all things horse in Canada, they were not being found on page one of search.

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The Dare

The key for Horse Canada was a refresh of the existing wealth of content that they already had created, while developing new content that would engage and grow their audience.

+ Horse Canada

The results have been overwhelming with users, sessions, and social media audiences almost doubling in just a few short months!

We’re in it to unearth the essential truths about your business and then help you tell the world. LET'S START A CONVERSATION.